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THE RERUN (Edition 08.)
Marketing Tech. + Marketing Services
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M&A.
Hustle & Bustle ๐ฝ, a creative and PR consultancy, was acquired by Waitapu Group ๐ซ, New Zealandโs independent creative and media collective.
ShadowBox Pictures ๐ผ๏ธ, a creative and production shop, was acquired by Bluewater ๐, a direct marketing, creative, production and media advertising agency.
United Digital Group ๐๏ธ, Germany's leading customer experience digital agency, was acquired by MSQ โ๏ธ, a next-gen creative, technology, and media company.
The acquisition adds $42M to the topline, growing MSQโs revenue to $250M+.
Backed By: | |
Sold From: | PIA (Equistone) |
๐ฅ 2nd acquisition YTD (SPCSHP)
Picture Motion ๐ฅ, a social impact and cause marketing company, was acquired by Publicis ๐ฆ, one of the largest advertising agencies in the world.
Backed By: | PAR: PUB |
Sold From: |
๐ฅ 6th acquisition YTD (Bria, Downtown Paris, Influential, The Mars Agency, 3dids)
Silver Lining Marketing ๐ฅ, a full-service marketing agency, was acquired by ROOM Holdings ๐ ๏ธ, a high-impact networking, research and data analytics company that provides companies and employers with scalable solutions to optimize the performance of their women leaders.
Arketi Group ๐ด, a digital marketing and public relations agency for B2B technology companies, was acquired by Go Capital and Station Partners.
๐๏ธ A buy-and-build platform
Mediabridge ๐, a UK-based out-of-home media specialist and developer of a proprietary tech platform (BRIDGE) providing fast, automated access-to-market, was acquired by Billups ๐๏ธ, an independent out-of-home (OOH) agency.
๐ฅ 3rd acquisition YTD (Billie Media, Outsight)
Problem Child ๐ง, a special projects collective, has sold a majority stake to Amplify ๐๏ธ, global creative agency specializing in experience, entertainment and culture.
R3 ๐๏ธ, a media advisory firm, was acquired by MediaSense ๐, a U.K.-based fellow media advisory firm that consults on all manner of media issues, notably guiding marketers seeking new agencies.
Backed By: |
๐ฅ 2nd acquisition YTD (PWC Legal - Marketing & Media Business)
Seven Hills ๐ค, an agency focused on delivering major creative campaigns for change makers, and Message House ๐ก, a research group specializing in message testing across Europe, Africa, and the Middle East, were simultaneously acquired by Bully Pulpit International (โBPIโ) ๐ช, a strategic communications and public affairs agency.
Backed By: |
Terminus ๐, a leading account-centric platform for revenue growth, was acquired by DemandScience ๐ฌ, a leading B2B revenue intelligence and demand generation company that accelerates global growth.
Backed By: |
Unified Strategies Public Relations Network ๐, a group of independent member firms, was acquired by Chemistry PR & Multimedia ๐งช, a PR and video + event production agency, via its founder.
USPR will rebrand to the United States Public Relations Network.
Omne ๐ฅ, a specialist foodservice marketing agency, completed a management buyout with support from YFM Equity Partners.
The transaction values Omne at $11M.
Growth
Front Row ๐บ, an ecommerce agency and accelerator providing fully outsourced marketplace management services, raised an undisclosed amount of growth equity financing from Charlesbank Capital Partners and HighPost Capital.
Northern Commerce โฌ๏ธ, a consultancy that designs and implements digital experience, commerce, and marketing solutions, raised an undisclosed amount of growth equity financing from Beringer Capital.
Venture
Influur ๐คณ, an influencer marketing platform, raised a $10M Series A led by HTwenty Capital and Point72 Ventures.
Mundial Media ๐บ๏ธ, a leading contextual marketing platform with a focus on multicultural audiences, raised a $1.5M Pre-Seed Extension led by existing investor New Day Industries, building on its prior $2M Pre-Seed.
Scrunch AI ๐ค, a solution for understanding and optimizing a businessโ presence across AI platforms like ChatGPT, Gemini, Perplexity, Meta AI, and Claud, raised a $4M Seed led by the Mayfield Fund.
Alison.AI ๐ค, a developer of creative AI solutions for advertising, raised a $13.3M Seed Round led by Almaz Capital.
Polar Analytics ๐ง, an all-in-one business intelligence platform for modern ecommerce brands, raised an $18M Series A led by Chalfen Ventures.