THE RERUN (Edition 08.)

Marketing Tech. + Marketing Services

M&A.

Hustle & Bustle 🎽, a creative and PR consultancy, was acquired by Waitapu Group 🫂, New Zealand’s independent creative and media collective.

ShadowBox Pictures 🖼️, a creative and production shop, was acquired by Bluewater 🌊, a direct marketing, creative, production and media advertising agency.

United Digital Group 🖇️, Germany's leading customer experience digital agency, was acquired by MSQ Ⓜ️, a next-gen creative, technology, and media company.

The acquisition adds $42M to the topline, growing MSQ’s revenue to $250M+.

Backed By:

LDC
One Equity Partners

Sold From:

PIA (Equistone)


🔥 2nd acquisition YTD (SPCSHP)

Picture Motion 🎥, a social impact and cause marketing company, was acquired by Publicis 🦁, one of the largest advertising agencies in the world.

Backed By:

PAR: PUB

Sold From:

Human Ventures


🔥 6th acquisition YTD (Bria, Downtown Paris, Influential, The Mars Agency, 3dids)

Silver Lining Marketing 🥈, a full-service marketing agency, was acquired by ROOM Holdings 🏠️, a high-impact networking, research and data analytics company that provides companies and employers with scalable solutions to optimize the performance of their women leaders.

Arketi Group 🔴, a digital marketing and public relations agency for B2B technology companies, was acquired by Go Capital and Station Partners.


🏗️ A buy-and-build platform

Mediabridge 🌉, a UK-based out-of-home media specialist and developer of a proprietary tech platform (BRIDGE) providing fast, automated access-to-market, was acquired by Billups 🏙️, an independent out-of-home (OOH) agency.


🔥 3rd acquisition YTD (Billie Media, Outsight)

Problem Child 🧒, a special projects collective, has sold a majority stake to Amplify 🔈️, global creative agency specializing in experience, entertainment and culture.

R3 🕒️, a media advisory firm, was acquired by MediaSense 📈, a U.K.-based fellow media advisory firm that consults on all manner of media issues, notably guiding marketers seeking new agencies.

Backed By:

Apiary Capital


🔥 2nd acquisition YTD (PWC Legal - Marketing & Media Business)

Seven Hills 🤙, an agency focused on delivering major creative campaigns for change makers, and Message House 🏡, a research group specializing in message testing across Europe, Africa, and the Middle East, were simultaneously acquired by Bully Pulpit International (“BPI”) 🪑, a strategic communications and public affairs agency.

Terminus 🔚, a leading account-centric platform for revenue growth, was acquired by DemandScience 🔬, a leading B2B revenue intelligence and demand generation company that accelerates global growth.

Backed By:

Edison Partners

Unified Strategies Public Relations Network 🔗, a group of independent member firms, was acquired by Chemistry PR & Multimedia 🧪, a PR and video + event production agency, via its founder.

USPR will rebrand to the United States Public Relations Network.

Omne 🥕, a specialist foodservice marketing agency, completed a management buyout with support from YFM Equity Partners.

The transaction values Omne at $11M.

Growth

BWP Group 🤗, a leading marketing and brand agency, specializing in elevating destination assets, raised an undisclosed amount of growth equity financing from BGF.

Front Row 💺, an ecommerce agency and accelerator providing fully outsourced marketplace management services, raised an undisclosed amount of growth equity financing from Charlesbank Capital Partners and HighPost Capital.

Northern Commerce ⬆️, a consultancy that designs and implements digital experience, commerce, and marketing solutions, raised an undisclosed amount of growth equity financing from Beringer Capital.

Venture

Influur 🤳, an influencer marketing platform, raised a $10M Series A led by HTwenty Capital and Point72 Ventures.

Mundial Media 📺️, a leading contextual marketing platform with a focus on multicultural audiences, raised a $1.5M Pre-Seed Extension led by existing investor New Day Industries, building on its prior $2M Pre-Seed.

Scrunch AI 🤖, a solution for understanding and optimizing a business’ presence across AI platforms like ChatGPT, Gemini, Perplexity, Meta AI, and Claud, raised a $4M Seed led by the Mayfield Fund.

Alison.AI 🤖, a developer of creative AI solutions for advertising, raised a $13.3M Seed Round led by Almaz Capital.

Polar Analytics 🧊, an all-in-one business intelligence platform for modern ecommerce brands, raised an $18M Series A led by Chalfen Ventures.