THE RERUN (Edition 08.)

Marketing Tech. + Marketing Services

M&A.

Hustle & Bustle ๐ŸŽฝ, a creative and PR consultancy, was acquired by Waitapu Group ๐Ÿซ‚, New Zealandโ€™s independent creative and media collective.

ShadowBox Pictures ๐Ÿ–ผ๏ธ, a creative and production shop, was acquired by Bluewater ๐ŸŒŠ, a direct marketing, creative, production and media advertising agency.

United Digital Group ๐Ÿ–‡๏ธ, Germany's leading customer experience digital agency, was acquired by MSQ โ“‚๏ธ, a next-gen creative, technology, and media company.

The acquisition adds $42M to the topline, growing MSQโ€™s revenue to $250M+.

Backed By:

LDC
One Equity Partners

Sold From:

PIA (Equistone)


๐Ÿ”ฅ 2nd acquisition YTD (SPCSHP)

Picture Motion ๐ŸŽฅ, a social impact and cause marketing company, was acquired by Publicis ๐Ÿฆ, one of the largest advertising agencies in the world.

Backed By:

PAR: PUB

Sold From:

Human Ventures


๐Ÿ”ฅ 6th acquisition YTD (Bria, Downtown Paris, Influential, The Mars Agency, 3dids)

Silver Lining Marketing ๐Ÿฅˆ, a full-service marketing agency, was acquired by ROOM Holdings ๐Ÿ ๏ธ, a high-impact networking, research and data analytics company that provides companies and employers with scalable solutions to optimize the performance of their women leaders.

Arketi Group ๐Ÿ”ด, a digital marketing and public relations agency for B2B technology companies, was acquired by Go Capital and Station Partners.


๐Ÿ—๏ธ A buy-and-build platform

Mediabridge ๐ŸŒ‰, a UK-based out-of-home media specialist and developer of a proprietary tech platform (BRIDGE) providing fast, automated access-to-market, was acquired by Billups ๐Ÿ™๏ธ, an independent out-of-home (OOH) agency.


๐Ÿ”ฅ 3rd acquisition YTD (Billie Media, Outsight)

Problem Child ๐Ÿง’, a special projects collective, has sold a majority stake to Amplify ๐Ÿ”ˆ๏ธ, global creative agency specializing in experience, entertainment and culture.

R3 ๐Ÿ•’๏ธ, a media advisory firm, was acquired by MediaSense ๐Ÿ“ˆ, a U.K.-based fellow media advisory firm that consults on all manner of media issues, notably guiding marketers seeking new agencies.

Backed By:

Apiary Capital


๐Ÿ”ฅ 2nd acquisition YTD (PWC Legal - Marketing & Media Business)

Seven Hills ๐Ÿค™, an agency focused on delivering major creative campaigns for change makers, and Message House ๐Ÿก, a research group specializing in message testing across Europe, Africa, and the Middle East, were simultaneously acquired by Bully Pulpit International (โ€œBPIโ€) ๐Ÿช‘, a strategic communications and public affairs agency.

Terminus ๐Ÿ”š, a leading account-centric platform for revenue growth, was acquired by DemandScience ๐Ÿ”ฌ, a leading B2B revenue intelligence and demand generation company that accelerates global growth.

Backed By:

Edison Partners

Unified Strategies Public Relations Network ๐Ÿ”—, a group of independent member firms, was acquired by Chemistry PR & Multimedia ๐Ÿงช, a PR and video + event production agency, via its founder.

USPR will rebrand to the United States Public Relations Network.

Omne ๐Ÿฅ•, a specialist foodservice marketing agency, completed a management buyout with support from YFM Equity Partners.

The transaction values Omne at $11M.

Growth

BWP Group ๐Ÿค—, a leading marketing and brand agency, specializing in elevating destination assets, raised an undisclosed amount of growth equity financing from BGF.

Front Row ๐Ÿ’บ, an ecommerce agency and accelerator providing fully outsourced marketplace management services, raised an undisclosed amount of growth equity financing from Charlesbank Capital Partners and HighPost Capital.

Northern Commerce โฌ†๏ธ, a consultancy that designs and implements digital experience, commerce, and marketing solutions, raised an undisclosed amount of growth equity financing from Beringer Capital.

Venture

Influur ๐Ÿคณ, an influencer marketing platform, raised a $10M Series A led by HTwenty Capital and Point72 Ventures.

Mundial Media ๐Ÿ“บ๏ธ, a leading contextual marketing platform with a focus on multicultural audiences, raised a $1.5M Pre-Seed Extension led by existing investor New Day Industries, building on its prior $2M Pre-Seed.

Scrunch AI ๐Ÿค–, a solution for understanding and optimizing a businessโ€™ presence across AI platforms like ChatGPT, Gemini, Perplexity, Meta AI, and Claud, raised a $4M Seed led by the Mayfield Fund.

Alison.AI ๐Ÿค–, a developer of creative AI solutions for advertising, raised a $13.3M Seed Round led by Almaz Capital.

Polar Analytics ๐ŸงŠ, an all-in-one business intelligence platform for modern ecommerce brands, raised an $18M Series A led by Chalfen Ventures.