THE RERUN (Edition 07.)

Marketing Tech. + Marketing Services

Rerun Recap 📰 

  1. Direct mail is alive and well.

  2. Influencer appears to be in vogue (atleast for this week).

  3. Overall activity remains steady.

Let’s rerun last week…

M&A.

Indago Digital 🔵, an Australian digital marketing agency focusing on analytics, data, digital media, web development and enterprise SEO, was acquired by Nunn Media 📰, Australia’s largest independent media agency.

Robot Ink Marketing 🤖, a handwritten by robot direct mail company for real estate investors, was acquired by Ballpoint Marketing ✒️, another provider of handwritten by robot direct mail solutions for the real estate and home services industry.

Apollo Strategic Communications 🌕️, a global PR agency offering media relations, digital communications and campaigns, thought leadership, crisis communications, polling and research, and more…, was acquired by the RSK Group ⭕️, an engineering and technical services agency focused on sustainability.


🔥 2nd acquisition YTD (eb7)

Kaizo ☎️, a PR and content agency specializing in the health and technology sectors, was acquired by Cavendish Consulting 👨‍💼, a corporate affairs consultancy.

Backed By:

BECG (rebranded as Cavendish)


🔥 2nd acquisition YTD (MCE)

GPOP 🤳, a creator media agency, was acquired by Underknown 🤫, a media and creator company that specializes in creating short-form web series for social video platforms.


🔥 2nd acquisition YTD (Blue Ant Media)

New Fluence 🤳, an Austrian agency specializing in micro-influencer marketing and viral campaigns, was acquired by 1SP Agency 🎮️, a global, integrated marketing agency with expertise in consumer electronics, gaming and technology.

Backed By:

BPE


🔥 2nd acquisition YRD (Renaissance PR)

Three Summers Creative 🌞, a creative agency focusing on storytelling and brand strategies, was acquired by Adapting Social 👩‍💼, a full-service digital agency.

Hallmark Branding 🎴, a “practical” marketing consultancy for SMEs, and Moorland Business Development 🪝, a have merged to form Dialled In 📞, a full-services sales & marketing agency

ClickDealer ⌨️, a performance marketing agency and affiliate network, was acquired by iMonMedia 📈, a global performance marketing company.

The acquisition came about as ClickDealer’s parent company, Digital Media Solutions 📉 underwent bankruptcy proceedings, which saw the remainder of its assets be sold to its existing lenders.

Jet Mail Services ✈️, a provider of data-driven print marketing, direct mail marketing, and fulfillment solutions, was acquired by Kirkwood 🖨️, a leading print solutions co.

Trellis Commerce , a B2B-focused digital commerce and marketing solutions agency, was acquired by Zaelab 🥼, a leading digital transformation provider for B2B companies


🏗️ A “buy-and-build” platform

Zavy 🤳, a social media analytics and social listening platform, was acquired by DCM 🧑‍💻, a provider of print and digital solutions designed to simplify marketing communications and workflows.

Backed By:

TSE: DCM

Growth + Venture

AI Kat 😺, a brand-building company using AI technology to revolutionize brand creation and management, raised a $0.4M Seed led by SFC capital.

Revi 📱, a Brazilian startup developing a WhatsApp marketing co-pilot, also raised a $0.4M Pre-Seed led by Veredas Partners, with additional participation from Crivo Ventures , Stamina VC and Verve Capital.

Coolr 🤳, a social media and influencer marketing agency, received an undisclosed investment from Growth Capital Partners (“GCP”).

Talent Plus , a UAE-based agency dedicated to creating impactful influencer campaigns, received an undisclosed investment from Gushcloud ☁️, a global creator and IP management and licensing company powered by AI.