Rerun Recap 📰 

Shorter one, but still much to unpack.

1. Two Circles didn’t wait long to put David Blitzer’s money to good use.

2. Something clearly not working with Izea & Reiman.

3. Marketing agencies continue the crossover to digital services agencies.

Let’s rerun last week…

Iconic Studios 🎙️, a full-service PR, events and influencer marketing agency, was acquired by Happy Horizon ☀️ , a full-service creative agency.

Pointer Creative 👈️, a Shopify Plus creative and design agency, was acquired by, eHouse Studio 📹️, a dynamic multi-service commerce agency.

🔥 3rd acquisition YTD (VL OMNI, Commerce12)
🏗️ Expected to be a “buy-and-build” platform

Saltwater ⛵️, a marine focused PR, social, and design agency, was acquired by Blue Communications 🟦, integrated brand, PR, communications and digital marketing agency for the commercial maritime, marine leisure, and renewable energy markets.

(niche-y…)

KORE 💹, an intelligence platform and partnership + engagement marketing agency, was acquired by Two Circles ⭕️, a data-driven sports marketing agency (and one co. we profile backed in edition 01.) putting the value of the combined business at $650M.

Hardhat 🏗️, an Australian independent creative agency focused on CX, was acquired by Thinkerbell 🧚, another Australian creative agency.

Neoteq 🥳, an experience marketing agency known for growing brands through technology-led activations and events, was acquired by Evenex Holdings 🎫, an event giant with various brands within its portfolio.

NouSoma Communications 📲, a Pennsylvania-based P& & communications, was acquired by BTC Marketing Communications 📲, one of the Mid-Atlantic region’s leading full-service marketing agencies.

The Reiman Agency 🫂 , a digital and social agency “amplifying brands” through partnership (read: celebrity influencers), was acquired by SquadApp 💁, a data-driven influencer marketing platform.

While on the surface, just another influencer acquisition, it’s quite interesting given Izea only acquired by the business back in July ‘24.

Cirangle Design 📐, a boutique direct marketing agency, was acquired by DCG ONE 1️⃣, a leading marketing, technology, and print production agency.

Zexel 💁, an influencer marketing billing and payment solution, raised a $1M early-stage round from Angels Capital, Blast Angels, and Encomeda Smart Capital.

The Arena 🏟️, a next-gen SocialFi app (at least that’s what the kids are calling it) redefining how creators connect, engage, and monetize their content, raised a $2M Pre-Seed led by the Blizzard Avalanche Fund, with participation from a long tail of crypto-focused VCs.

Interestingly, this marks a comeback for The Arena, f/k/a Stars Arena, which was on the verge of collapse back in late ‘23.

Community. Community. Community.

It’s what we’re all about here at Clearpact. Did we miss any notable transactions you came across over the past week. If so, let us know!

In what we call our “forgotten, but not gone” segment, we’ll include any deals that have been crowdsourced from the Pact community and a shoutout for our watchful eyes.