Rerun Recap 📰 

1. Publicis keeps the hot streak going with their 4th acquisition of the year

2. Retail media continues to be “in vogue” with yet another material raise

3. MSQ emerges from its quite slumber to pick up more creatives

Let’s rerun last week…

3dids.com 3️⃣, a Spanish consultancy specializing in digital transformation and eCommerce, has been acquired by Publicis 🦁, a leader in creative ideas and strategies and the 2nd largest communications network in the world.

 
🔥 2nd acquisition in the last 30 days. (Mars)
🔥 4th acquisition YTD. (Mars, Influential, Downtown Paris)

The Natives 💻️, an Australian leader in strategy, brand and digital development, was acquired by Social Garden 🏡, an Australian performance market agency with an expertise in property, education, and “big-life” purchases.

Social Garden is a part of the New Home Network, a portfolio of companies helmed by the same founding team.

Podads 🎤, one of Denmark's leading podcast agencies and advertising platforms, was acquired by Podimo🎙️, Europe's fastest growing podcast and audiobook subscription service.

🔥 2nd acquisition in the last 30 days. (Tonny Media)

QuestionDB ❔, a provider of SEO tools, data-driven insights, and content optimization strategies, was acquired by Geekflare 🥸, a leading B2B publishing platform and provider of tools, APIs, and resources for businesses and tech enthusiasts.

SPCSHP 🚀, a digital creative agency, was acquired by MSQ Ⓜ️, a next-gen creative, technology, and media company.

🧊 1st acquisition since 2022

Adrecord 📳, an affiliate and influencer marketing platform, was acquired by Adtraction 📶, a platform connecting brands with a diverse range of marketing partners.

Click Click Marketing ⌨️, an events curation and marketing services agency, was acquired by Straight Bat Private Equity🏏, a (self-proclaimed) income-focused private equity fund focused on profitable Australian businesses.

Authentique Marketing Agency 🧑‍🦱, an integrated agency with deep general market and multicultural experience, was acquired by WHTWRKS 🔠, a marketing strategy, content production, and experiential event agency.

Tranzact 🫴, a direct-to-consumer insurance services sales and marketing company, was acquired by GTCR 🟢& Recognize Partners 🔵, two (very large) private equity firms.

🏗️ Expected to be a “buy-and-build” platform (i.e. more acquisitions)

MOOI 💁, a full-service agency with notable expertise in PR, social media, influencer, media buying, and events, was acquired by Newww Media Group ✖️, a growing platform of Dutch agencies.

🔥 3rd acquisition YTD. (Traffic Today, iClicks)

all eyes on screen 📺️, a data-driven AI platform for optimizing video advertising through analytics and insights, raised $11M in a round led by Taiwania Capital 🌏️, with participation from Lead Ventures, J&T Ventures, South Central Ventures

Zitcha 🏪, a unified retail media platform, raised $10M from VMG Partners, which I learned stands for Velocity Made Good and is in fact a sailing term…

Community. Community. Community.

It’s what we’re all about here at Clearpact. Did we miss any notable transactions you came across over the past week. If so, let us know!

In what we call our “forgotten, but not gone” segment, we’ll include any deals that have been crowdsourced from the Pact community and a shoutout for our watchful eyes.